Dramachella: The Internet's Favorite Coachella Drama Series

The swipe, sound, and strategy behind #Dramachella.

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Here's how 2 Non-Influencers (my best friend and I) took over TikTok during Coachella 2025 by taking a reactive moment and turning it into a binge-worthy series for millions to enjoy.

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Here's the 6-step playbook on how we:

➡️ Took over TikTok with 70M+ views

➡️ Won artist passes at Coachella

➡️ Was the talk of town for Gen Z

➡️ Made the internet pick sides

➡️ Got a PAID brand trip to Coachella

➡️ Applied social strategy to take a reactive moment and turn it into a binge-worthy series for millions to enjoy.

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DOWNLOAD THE DRAMACHELLA CASE STUDY